Art Criticism and Art History Essay

The origins of the practice of assemblage can be traced back to its early twentieth century roots based on ideas presented by Dadaists. The Dada movement was a literary and artistic movement during the First World War and further developed as a non-art movement. The main idea of Dada was to not follow a uniform rule of what an artwork entails in order to be valued. This movement was significant in the development and history of art as it challenged society with new ideas therefore provoking change in our perspective of what can be classified as aesthetically pleasing and all the possibilities of what art is. Also, the emergence of Dadaism occurred when the world was in an affluent, strong, materialistic and consumer oriented mindset and was created out of the frustration and pain felt by young artists provoked by a revolt against the horrors of war. By their governments allowing such barbarism to take place, they then adapted beliefs in opposite to those implemented onto them: For example, in a time where impressionism was celebrated as influenced by realism, romanticism, baroque and renaissance movements, Dadaists disregarded past influences and made their own art from whatever was considered non-artistic. The Dadaists stood for anything that wasn’t classified as art due to criticism of this war and created non art by using Shock Art to capture the attention of viewers at the time. The Dadaists would use vulgar words, scatological humour, visual puns and found objects to create non artistic pieces. This generated reactions of offence and shock by society at the time and therefore achieved its purpose, which was to provoke an emotional reaction from an audience. A clear example of this is represented in Marcel Duchamp’s ‘L. H. O. O. Q’ where the artist has painted moustache on a copy of the Mona Lisa. This became one of the most well known acts of degrading a famous artwork as Duchamp’s postmodern viewpoint challenged what the image originally had to offer and changed its meaning completely. This ‘degrading’ of the Mona Lisa achieved another level of offence through the title of the image being a pun, which, when translated in French, the letters’ pronunciation says â€Å"She has a hot ass† whilst being displayed as post-card size rather than being large and therefore admired as Da Vinci’s masterpiece was as well as many influential artworks of the past. The subjective viewpoint of this artwork is to provoke an emotive response from viewers and is a form of satire against the ‘Mona Lisa†. The Dada movement was a revolt against the â€Å"high cultural† content of the visual arts of the time. To truly act against high content of artwork, the Dadaists elevated ordinary objects into the outlook of the ‘aesthetic’ by forcing viewers to observe everyday objects in new frameworks. Assemblage in the Dada movement varied widely as there was no predominant medium of use in any of these artworks and left the construction of the work to the imagination of the creator rather than implying that only a painting suiting the era is considered art. The Dada movement self destructed when it was in danger of becoming an acceptable art practice in society. Due to use of assemblage, ready made objects and montage of all sorts, these techniques of art gained acceptance from Dadaism and became popular within the upcoming years of the movement. Dada was influential in the creation of surrealism as these works are not only an attempt to express the mechanism of the mysterious subconscious but are also characterized by fantastic imagery and bizarre juxtaposition of subject matter trying to be represented in this form. Another representation of Dada is Marcel Duchamp’s exhibition of a urinal (left) as his sculpture aiming to persuade audiences to view the urinal as a work of art and called it a â€Å"readymade†. Due to Duchamp’s Dada contributions and challenging of the social order of the art world, he is now seen as the originator of conceptual art. Duchamp’s works are both seen as postmodern as they use postmodern conventions such as appropriation and parody (as seen in L. H. O. O. Q) and recontextualisation in ‘Fountain’ (above). The re-emergence of the found object in pop art was significant in the development of the history of art as it reinforced previous ideas presented by the Dada artists of aesthetics and of what society will accept as an artistic work. The re-emergence of the found object in pop art looked at artworks using contemporary theories and knowledge that were established in the 1980s to challenge traditional and modernist ideas, which was exactly the aim of the Dadaists. It is due to the challenging of contemporary perceptions of art in which the found object would be considered a postmodern practice in its time. Found art (also known as Ready-mades) is a description of art created by modified and undisguised objects that are not considered art for the main reason of their non-art function. The art created by these found objects convey meaning through their context, assemblage/composition and by the artists intention and approaches taken to montage pieces together. The use of assemblage and the found object in Pop Art practice became an artistic trend and is exemplified by Robert Rauschenberg where he combines installations with the assemblage of large physical objects and commercial photography to form ‘Combine’ in 1963. Rauschenberg merges various non-traditional materials and objects into innovative combinations and through this process, has combined contemporary art with the found objects. This demonstrates Rauschebergs’ movement from abstract expressionism to pop art. Raschenburg’s process of art making involved entailed walking around a block of area in his studio and collecting junk and rubbish, as demonstrated in â€Å"Combine†. This artmaking practice was seen as a further development of Dada’s use if rubbish and readymades. Raschenburg is now considered to be a neo-Dadaist due to these unconvential traditions. His works such as â€Å"Combine† are subjective as they are personal works expressing thought and imagination. Claes Oldenburg’s â€Å"Giant Hamburger† is another example of the found object’s re-emergence in pop art as it reflects his concerns of making art materials from products of the commercial world and succeeds in showing the everyday complexity of 1960’s American culture, being that of fast food. â€Å"Giant Hamburger† is unconventional in its subject matter and materials as it simply displays a massively oversized American icon at 132 cm high and 213 cm wide. The use of imitating a symbol of American culture enhances the impact of this work and the soft texture of the sculpture also challenges the idea that a sculpture’s form must be solid and hard. This artwork is cultural as it highlights a the American culture that has become fast food and is subjective as Oldenburg sums up his ideas of fast food in hope of provoking a response from audiences, therefore creating a link between the artist and the artwork. Richard Hamilton also represents the re-emergence of the found object in Pop art as he became known for â€Å"Just What Is It that Makes Today’s Homes So Different, So Appealing? † in 1956. This collage consists of various images found from American magazines all within a household environment. The staircase is taken from a model advertisement for a vacuum cleaner and the woman posing is believed to be Jo Baer who had posed for burlesque magazines in her youth. The rug is a blown up photograph once used as a magazine feature and the figure of the Earth cuts into the top of the picture. Features of Pop Art are present in this image through the use of bright colours and collage is used in Hamilton’s artmaking adding a unique and distinguishable factor to his work. The objects that are displayed are also significant and can be related to Hamilton, therefore making the artwork subjective as well as postmodern. These articles and cutouts from around the room are from Hamilton’s collection over time from texts he found to be interesting. Through expression of Hamilton’s experiences, the audience is able to reflect on the artists’ imaginative qualities produced by the above artwork. The conceptual framework is visible in this image as the artists’ ideas are tied in with the world (being current affairs as shown by the media/articles/magazines) to form an artwork for a broad audience. The cultural frame is also portrayed in â€Å"Just What Is It that Makes Today’s Homes So Different, So Appealing? † Through ideological aspects in society such as the medias influence as represented by magazines, celebrities and newspapers. This artwork is therefore significant as it acts as a zeitgeist reflecting the culture of the time when pop art was emerging. This allows audiences to understand the artist’s world at the time and the audience he was presenting to as well as his influences. The earth cutting into the top of the artwork may represent advances in knowledge regarding evolution of Earth that may have influenced Hamilton.

The Issues Of The Interpretations Of Competence Education Essay

There are assorted issues related to competency in CBA peculiarly those related to the readings and the appraisal of competency. Competence is doubtless an abstract construct which can non be straight observed ( Wilmut & A ; Macintosh, 1997 ) but which by and large can be inferred from ascertained public presentation ( Gonczi, 1994 ; Wood & A ; Power, 1987 ) . However, such illation may or may non supply accurate penetration into competency ( Wood & A ; Power, 1987 ) . The undermentioned subdivision will seek to analyze both the issues of the reading of the construct of competency and the appraisal of competency. The construct of competency is frequently socially constructed ( Evans, 2001 ) , taking on assorted definitions and readings ( Eraut et al. , 1998 ; Lizzio & A ; Wilson, 2004 ; Messick, 1984 ; Miller, 1990 ; Parry, 1996 ; Tillema et al. , 2000 ) in different contexts and is used to back up peculiar ideological places ( Evans, 2001 ) . The common impression of competency is that it consists of combination of cognition, accomplishments and attitudes that could be used to work out a job ( Baartman et al. , 2007 ) in appropriate occupation contexts ( Lizzio & A ; Wilson, 2004 ) . Taconis et Al. ( 2004 ) farther emphasis on this impression of competency as cognition, accomplishments and attitudes if addressed individually in CBA, is non sufficient for the coveted competent professional behavior. Harmonizing to Tillema et Al. ( 2000 ) , competencies which include professional accomplishments such as larning to larn, synergistic accomplishments, communicating accomplishments, information pr ocessing, problem-solving and brooding accomplishments are indispensable in the current information and cognition society. They farther emphasise the demand for scholars to be equipped with competencies that will assist them to be more employable in the competitory labor market. Chapter 3 has discussed in item the definitions and readings of competency in relation to employability as utilized in the survey. However, the research worker would wish to reflect on two of the three common attacks to construe the construct of competency in CBA ; the behaviorist and cognitive ( Hager, 1994 ; Norris, 1991 ; Gonczi, 1994 ; Wesselink et al. , 2003 ; Mulder et al. , 2007 ) . Subsequently, the research worker will research what it means to state a scholar is competent which doubtless involves looking at what the judgement is based on ; that is, the basic premises of the appraisal being made ( Pitmann et al. , 1999 ) . Deciding on what it is to be assessed is important in transporting out any assessment procedure ( Hager et al. , 1994 ) and as the name itself suggests, CBA involves the procedure of measuring competency. Hager et Al. ( 1994 ) point out that there are assorted ways to measure competency depending on how it is being conceived. In this survey, the appraisal of competency will be discussed in dealingss to the readings of competency. Figure 4.3 illustrates the development of the readings and appraisals of competency in CBA but merely competency in the behaviorist attack and the cognitive attack will be discussed in item while the generic attack will touched briefly.Appraisal ofCompetenceInterpretations of CompetenceSpecific Tasks ApproachBehaviourist ApproachGeneric Skills ApproachGeneric ApproachIntegrated ApproachCognitive ApproachFigure 4.3: The Development of the Interpretations and Assessments of Competence in CBA Adapted: ( Hager, 1993 ; Hyland, 1993 ; Wesselink et al. , 2003 ; Baartman et al. , 2007 )Competence in the Behaviourist ApproachIn the behaviorist attack, competency is characterised by the satisfactory completion of atomised undertakings ( Gonczi, 1994 ; Eraut, 1994 ) which could be observed from scholars ‘ behavior and public presentation ( Wesselink et al. , 2003 ) . Competence in its narrowest significance concerns with the ability to execute a scope of undertakings to preset criterions ( Evans, 2000 ) within an employment scene ( Fletcher, 1991 ; Evans, 2001 ) . Examples of this behavioristic attack could be seen in the early development of the NVQs ( National Vocational Qualifications ) and SVQs ( Scots Vocational Qualifications ) in the UK. Learners in this traditional competence-based instruction in the UK are considered competent when they are able to execute a series of undertakings ( Gonczi, 1994 ; Wesselink et al. , 2003 ) that meet the outlooks of a competent work er ( Ecclestone, 1996 ; Wesselink et Al, 2003 ) in a specified occupational country ( Hyland, 1993 ; FEU/PICKUP, 1987 ) . For illustration, when a brick-laying trainee performs a series of brick-laying undertakings such as cutting and determining bricks/blocks, doing mortar mixture, puting bricks/blocks in rows and taking extra howitzer harmonizing to an acceptable criterion of a professional brick-layer, he/she is so considered to be competent. However, this behavioristic attack to competency has received serious unfavorable judgments particularly for its minimum readings of the construct ( Evans, 2001 ) which are considered narrow, confusing and unequal ( Evans, 2001 ) . This attack is more concerned with public presentation results which involve discernible actions and behavior ( Barnett, 1994 ; Hyland, 1995 ; Wesselink et al. , 2003 ) instead than the learning procedure and experiences gained ( Hyland, 1995 ; Wesselink et al. , 2003 ) . In other words, developmental procedure is non perceived as competency ( Griffin 1995 ; Masters & A ; McCurry 1990 ) and accordingly, this reduces genuineness of existent life experience in any of the professions where action is frequently interlacing with idea, understanding and contemplation ( Barnett, 1994 ; Wesselink et al. , 2003 ) . As the behavioristic attack emphasises lower-level competencies and psychomotor competencies at the disbursal of higher order competencies ( Masters 199 3 ) , it diminishes the kernel of public presentation that is associated to a broader sense of competency ( Griffin & A ; Gillis, 2000 ) . Furthermore, the behavioristic attack does non research the connexions between the discrete, small-scale undertakings ( Gonczi, 1994 ; Wesselink et al. , 2003 ) and the transmutations of the undertakings ( Wesselink et al. , 2003 ) . These undertakings are alternatively broken down into competencies with excessively elaborate specifications or standards ( Griffin & A ; Gillis, 2000 ) which could impact CBA to lose its proposed predictability map of transferability ( Griffin 1995 ; Masters 1993 ) . Although the behavioristic attack has an destitute position of competency, it promotes simple recording and coverage of the appraisal of competency ( Griffin, 1995 ; Masters, 1993 ; Griffin & A ; Gillis, 2000 ) . By and large, appraisal of competency in the behaviorist attack consists of an assessor who is an active perceiver clicking off a purportedly unambiguous assessment checklist ( Jones, 1999 ) of the distinct undertakings performed by scholars in situ ( Griffin & A ; Gillis, 2000 ; Mulder, 2006 ) . Evidence of competency is gathered and based on direct observation of scholars ‘ behavior and public presentation ( Wesselink et al. , 2003 ; Mulder, 2006 ) . This attack is reckoned for its simpleness in developing assessors to finish signifiers dwelling of lists, without necessitating much of professional opinion to be made ( Griffin & A ; Gillis, 2000 ) . Succinctly, the chief features of the behaviorist attack to appraisal of competency are presentation, observation and ap praisal of behavior ( Mulder et al. , 2006 ) . Despite the apparently simple and straightforward attack, assessors sometimes do happen jobs with obscure appraisal standards that do non truly depict the competencies being assessed ( Jones, 1999 ) . Attempts to anchor appraisal in direct observation could besides be debatable as it is normally overloaded with values and subjectiveness ( Kemshall, 1993 ) on the portion of the assessors. Furthermore, this proficient attack to appraisal of competency has been criticised for its dehumanising effects it has on scholars ( Evans, 2001 ; Ashworth & A ; Saxton, 1990 ; Hyland, 1993 ) as it restricts the chance for them to be originative in larning results or competencies ( Ashworth & A ; Saxton, 1990 ) . The procedure of geting competencies in this attack does non underscore knowledge and societal acquisition ( Ramsay, 1993 ; Jones & A ; Moore, 1993 ; 1995 ) and therefore, scholars ‘ ability to get competencies in informal mundane life scenes is ignored or neglected ( Giddens, 1991 ) . In add-on, this attack reduces an business to a series of distinct discernible undertakings which do non stand for the business significantly ( Ashworth & A ; Saxton, 1990 ; Hager et al. , 1994 ) . As the attack concentrates on an single demonstrating competent public presentation ( Wolf, 1995 ) and emphasises on personal competencies, it leads to one being individualistic whilst lacking in the ability to work as a squad whereas squad work is indispensable in executing relevant facet of a occupation in the existent workplace ( Ashworth, 1992 ) . For illustration, a pipe fitter trainee working on a undertaking of put ining a lavation basin would entirely concentrate on run intoing all the predetermined standards statements or competence criterions of the undertaking in order to show competency whilst ignoring any communicating or team-working with other trainees. This is really much different from the existent life work state of affairs where a pipe fitter has to join forces with builders and linemans on a edifice site for any sort of plumbing work. Besides striping one from geting the ability to prosecute in teamwork, another reverse of this attack to appraisal is that it does non pay much attending to the theoretical cognition and apprehension ( Ashworth, 1992 ) . While measuring competent public presentation is critical, measuring cognition and apprehension is merely every bit of import as it is an indispensable facet of competency without which an appraisal is missing in credibleness or concept cogency ( Ashworth, 1992 ) . A valid appraisal method should be able to mensurate what it is supposed to mensurate which in this instance would be the relevant elements of competency ( Watson, 1994 ) . Both the public presentation and cognition are facets of competency that should be assessed and measured. Peoples who ‘understand ‘ are those who have clear mental representation of the state of affairs with which they are confronted and are able to cover with it creatively and imaginatively utilizing the acquired cognition which acts as an interpretative resource for them ( Ashworth, 1992 ) . Therefore, it is deficient to measure one ‘s competency merely by looking at the public presentation while disregarding the underlying facet of cognition and apprehension. It is unfortunate so, if such an assessment method should bring forth people who are like automatons in a mill ; they could execute a occupation or a undertaking expeditiously and efficaciously but they do non hold any apprehension of what they were making. Consequently, the readings and appraisal of competency have progressed from this narrow behaviorist attack to the generic attack ( Norris, 1991 ) . The generic attack considers competence the ownership of a series of general desirable properties of a practician ( Gonczi, 1994 ) or personal qualities such as cognition, accomplishments and critical thought abilities ( Mulder et al. , 2007 ) to work out jobs, analyse, communicate, and attitudes of appropriate sorts ( Hager et al. , 1994 ) . The appraisal of competency is normally compartmentalised ( Wolf, 1990 ; Gonczi, 1994 ) where the properties are normally assessed in isolation from existent work pattern ( Gonczi, 1994 ; Hager et al. , 1994 ; Evans, 2001 ; Mulder et al. , 2007 ) . These properties are no uncertainty extremely context dependant and to measure them out of context would be inappropriate ( Hager et al. , 1994 ) . Furthermore, the lucidity of competency statements in picking out the precise competency that relates to kno wledge and understanding remains unsure ( Hyland, 1993 ) . Therefore, this attack has besides been criticised for missing in grounds of the being of the generic competencies and its transferability of occupational accomplishments is still dubious ( Hyland, 1993 ; Gonczi, 1994 ; Mulder et al. , 2007 ) . As such, this attack is non suited for instruction ( Gonczi, 1994 ; Mulder et al. , 2007 ) and will non be discussed in deepness in this survey.4.4.2 Competence in the Cognitive ApproachCompetence in the cognitive attack has evolved from wholly concentrating on intelligence and rational abilities entirely to including public presentation that encompasses societal and emotional constituents ( Mulder et al. , 2006 ; Hodkinson & A ; Issit, 1995 ) . Traditionally, the definition of competency in this attack comprises the overall human intelligence in achieving cognition and apprehension, geting accomplishments and accomplishing good public presentation with appropriate values and attitude s ( Hodkinson & A ; Issit, 1995 ) . The more recent reading of competency in the cognitive attack consists of successful public presentation of realistic professional undertakings ( Gonczi et al. , 1990 ; Heywood et al. , 1992 ) in which cognition, accomplishments and attitudes are incorporated ( Hodkinson & A ; Issit, 1995 ; Mulder, 2000 ; Mulder et al. , 2007 ) within a context of general properties ( Gonczi, 1994 ; Hager et al. , 1994 ) ) . The competency development in the cognitive attack is associated with the societal constructivist attack where the accent is on the similarity between the competencies required for successful public presentation in society and collaborative competency development ( Mulder, 2007 ; Kerka, 1997 ) . In other words, the chief focal point is on the appraisal of cognition creative activity or building in the workplace which integrates personal qualities in societal context ( Mulder, 2007 ; Kerka, 1997 ; Billet, 1994 ) . This integrated and holistic a ttack to competence could be the manner to guarantee CBA still retains its alone characteristic of occupation-specific undertakings without being excessively atomistic about its acquisition and public presentation ( Wilmut & A ; Macintosh, 1997 ) as it has ever been criticized for. This attack is besides considered a powerful device to better content, bringing and appraisal of current course of study ( Hager, 1993 ) . Therefore, the appraisal of competency in the cognitive attack consists of appraisal of occupation-specific undertakings based on competence criterions which are incorporated with appraisal of generic competencies in occupation-specific contexts ( Gonczi, 1993 ) with an appropriate degree of holistic theory ( Hodkinson & A ; Issit, 1995 ) . Harmonizing to Hodkinson & A ; Issit ( 1995 ) , there are two dimensions of holistic theory ; the first relates to the integrating of scholars ‘ cognition and apprehension, every bit good as values and accomplishments needed in an business while the 2nd involves the judgement made on the instruction and preparation procedure in developing scholars ‘ professional capablenesss. An illustration for the former dimension is the personal individuality of a trainee in geriatrics and geriatric services is decidedly really of import to the aged in a nursing place but it is hard to specify personal individuality into measureable units. Therefore , appraisal in such context demands to use the first dimension of holistic theory. The latter dimension of holistic theory is employed to determine scholars ‘ valuable experience of pattern during developing procedure is taken into history as such experience could develop scholars ‘ competencies ( Dall'Alba & A ; Sandberg, 1996 ) . Furthermore, it is deficient to concentrate merely on the concluding results or the public presentation related to criterions as assorted signifiers of ratings during the acquisition procedure could besides assist scholars develop competency ( Wesselink et Al, 2003 ) . For illustration, it is non merely the laid tiles which is the merchandise or concluding result that should be assessed but besides all the larning procedure that takes topographic point in carry throughing the undertaking such as the research, the design of the layout, the studies of the design and so forth should besides be assessed comprehensively through formative appraisal or even a portfolio. This integrated and holistic attack merely selects the cardinal undertakings that are cardinal to the pattern of a profession and later identifies the chief properties that are required for the competent public presentation and therefore, avoiding the job of legion undertakings ( Hager et al. , 1994 ) . Furthermore, these realistic professional undertakings provide sufficient and reliable acquisition experience that relates to the existent and future workplace environment. This will assist cut down the spread between the larning institute and the workplace. Competence is inferred from the public presentation of this manageable figure of undertakings ( Hager, 1993 ; Hager et al. , 1994 ) . This illation of competency makes appraisal of competency in this attack similar to other sorts of appraisal where its cogency and dependability could be increased utilizing available processs ( Hager et al. , 1994 ) . The appraisal of competency fundamentally involves assemblage of relevant grounds and following the proper processs to guarantee illations about competency are soundly based ( Hager et al. , 1994 ) . Though all the necessary stairss may hold been taken to guarantee the dependability of the appraisal of competency, the integrated attack still needs to trust on a professional judgement on whether a public presentation of a undertaking is considered competent or otherwise. This requires proper preparation on the appraisal procedures to enable the assessors to do rightful judgement on scholars ‘ public presentation. This is due to the fact that instructors who are the assessors have raised inquiries about what it means to state a pupil is competent ( Pitman et al. , 1999 ) . Another signifier of incorporate attack that is more contextual has been suggested by Watson ( 1994 ) where appraisal is based on samples of public presentation and grounds of competency is gathered from assessment events such as practical trials, exercisings and simulations. These practical trials are designed to mensurate the proficient or public presentation facets of competency while auxiliary grounds is collected from written and unwritten inquiries and multiple-choice trials ( NCVQ, 1991b, p. 22 ) to mensurate underpinning cognition and apprehension. Judgments about competency are based on the standards that have been set for each assessment event and pupils are assessed separately whenever they are ready and judged as ‘competent ‘ or ‘not competent ‘ ( Watson, 1994 ) . This attack is usually employed by formal colleges or off-job preparation scenes and frequently carried out on behalf of industry. For illustration, the appraisal conducted by the Box Hil l College of TAFE, Victoria for its Hairdressing Certificate programme is based on the observation of samples of occupation public presentation carried out on specially designed practical undertakings which include basic operations of hairdressing such as cutting, titling, beckoning, coloring and basin service. In add-on to these, theory trials to measure implicit in cognition are administered to supply auxiliary grounds where 80 % base on balls rate is required before a pupil is considered competent for a peculiar component ( Watson, 1994 ) . In order to determine the cogency of the appraisal method, appraisal Centres, may it be the colleges or schools, have to keep the quality and scope of installations at all times besides increasing the capacity to imitate existent workplace conditions and events. The extent to which these appraisal centres comply with the demands to guarantee the cogency of CBA has yet to be looked in deepness. This is because any invalid appraisal is a waste o f attempt, clip and money, and later it affects the quality of the scholars being trained. Therefore, the survey looked into the sufficiency of installations provided by the schools offering BID in adhering to the demands to develop scholars ‘ competency and employability. Research inquiry 4 ( RQ4 ) : What are the factors that influence pupils ‘ employability and are at that place any differences in the strength and form of the dealingss between these factors and the employability of pupils of different gender and race? , was hence developed to look into this peculiar affair. Another illustration of this integrated attack could be seen in the appraisal of accomplishments and abilities of the medical pupils and occupants utilizing â€Å" Miller ‘s Pyramid † shown in Figure 4.4 as a model of competency ( Miller, 1990 ) . Harmonizing to Miller ( 1990 ) , accomplishments and abilities demonstrated in the 2 top cells of the pyramid, reflect clinical world as they correspond to action or public presentation. He farther elaborates that when scholars have demonstrated competency in these higher spheres, they are implied to hold acquired the requirement cognition, or knows, and the ability to use that cognition, or knows how. For illustration, when a nurse trainee is able to depict the processs of how to pull blood sample from a patient utilizing the right equipment right and safely in an unwritten or structured written trial, indicates that he/she has acquired the basic clinical cognition and the procedural cognition of it ; showing competency in the sphere of shows how. However, it is merely when the trainee is able to transport out the process in existent life puting during existent patient attention that he/she will be considered to hold demonstrated competency in the highest sphere, does ( Miller, 1990 ) . The requirement cognition could be assessed utilizing multiple pick inquiries while the procedural cognition could be assessed in the signifier of a written undertaking or portfolio. The construct of competency in Miller ‘s Pyramid is similar to the readings of cognition and accomplishments incorporated in the construct of competency in the survey as discussed in Chapter 3. The 2 lower spheres of the pyramid correspond to declarative and procedural cognition while the 2 upper spheres relate to the specializer accomplishments.Department of energiesKnowsShows howKnows howFigure 4.4: Miller ‘s Pyramid Beginning: Miller, 1990 ; p. 654.5 The Execution of CBAThe execution of CBA has its history all the manner back in the sixtiess in the United States of America. Ever since it was foremost implemented in the instructor preparation colleges in the US, CBA has been adapted and implemented in assorted parts of the universe ; the UK, European states, Australia, New Zealand and other developing states including Malaysia. CBA has besides undergone series of advancement and betterments as discussed in old subdivisions of this chapter. The undermentioned subdivision discusses the chief characteristics of CBA in pattern in the UK, which were the primary theoretical accounts adapted from for the execution of CBA in Australia, New Zealand and Malaysia. The treatment farther elaborates the execution of CBA in Malaysia which was besides adapted and modified from the theoretical accounts used in the three states mentioned above to accommodate the Malaysian context.CBA in the UK – National Vo cational Qualifications ( NVQs )The CBA theoretical accounts used in the UK and in the USA are fundamentally similar in many ways including the motivation forces except for the institutional differences ( Wolf, 1995 ) . Competence-based recommendations have been translated into mandatory national appraisal programmes in the UK and it is this where the differences in the consistence and velocity prevarication ( Wolf, 1995 ) . CBA was seen to be the manner frontward in vocational instruction and preparation ( VET ) because it provides chances to the non-traditional scholars who are usually non qualified to be in the higher instruction ( as it is excessively academic, self-interested, elitist, and an hindrance ) to equal chance to acquisition ( Wolf, 1995 ; Ecclestone, 1996 ) , personal and professional development. Hence, many authorities organic structures have initiated the reformations to VET till the birth of National Vocational Qualifications ( NVQs ) and Scots Vocational Qualifi cations ( SVQs ) . The development of CBA has been associated to the development of NVQs in England and Wales, and SVQs in Scotland. Both the NVQs and the SVQs have the same competence-based features. Therefore, the treatment which follows will be chiefly on NVQs. Although GNVQs which offer an option to GCE A-levels in supplying scholars with general vocational readying for employment or farther instruction at different degrees are besides available and accredited by NCVQ, the focal point of this treatment is still on NVQs as they are more similar and relevant to the execution of CBA in secondary schools in Malaysia. The National Council for Vocational Qualifications ( NCVQ ) introduced NVQs, a more formal and overall structured non-academic post-16 instruction and preparation, in England and Wales in 1986 ( Wolf, 1995 ; Ecclestone, 1996 ) . The Employment Department so ( now the Department for Education and Employment ) set up and administered the criterions of competency which were developed by lead industry organic structures and they will be the footing for accreditation of NVQs awarded by the NCVQ ( Ecclestone, 1996 ; Debling, 1989 ) . These national criterions of competency across all occupational countries are set at different degrees from Level 1 all the the manner to Level 5 with increasing grade of troubles and complexnesss through the degrees ( Ecclestone, 1996 ; Wolf, 1995 ) . NVQs consist of big Numberss of faculties that can be delivered individually or combined into makings ( Wolf, 1995 ) which are offered in schools, colleges, universities and industries utilizing the prescribed c ompetency criterions ( Ecclestone, 1996, 1997 ; . The purpose of NVQs is to standardise vocational or job-related preparation and makings within all occupational countries provided by assorted organic structures under national makings model ( Ecclestone, 1996 ; QCA, 2006 ) . NVQs are now included in the National Credits and Qualifications Framework ( NCQF ) and this model is made known to the populace for them to set up and pull off their advancement in instruction or professional accomplishments ( QCA, 2006 ) . Figure 4.5 which is adapted from Ecclestone ( 1996, p.36 ) and Wolf ( 1995, p. ) summarises the procedure of appraisal and accreditation in NVQs. The criterions represent required competency in relevant occupational context where they are fundamentally based on a functional analysis of existent workplace functions ( Fletcher, 1991 ; Wolf, 1995 ; Ecclestone, 1996 ) whereby for each industry, there exists a individual identifiable theoretical account of what competent public presentation entails ( Wolf, 1995 ) . The key results which are related to the implicit in intents are derived from the functional analysis which are so turned into units and elements of competency. The construction of NVQ is modular or unit-based with each unit consists of groups of elements of competency and their associated public presentation standards which reflects a distinct activity or sub-area of competency within an occupational country ( Ecclestone, 1996 ; Fletcher, 1991 ; Wolf, 1995 ; Canning, 2000 ) . It is here in the component of competency that the public presentation standards appear to reflect the critical facets of public presentation such as the qualities which are indispensable to competent public presentation ( Ecclestone, 1996 ; Fletcher, 1991 ; Wolf, 1995 ) . An NVQ is defined as a statement of competency which incorporates specified criterions in executing a scope of work-related activities, the accomplishments, cognition and understanding which underpin such public presentation in employment ( Training Agency, 1988/9 ) . Therefore, each NVQ encompasses a peculiar country of work at a specific degree of accomplishment and fits into the NVQ model of five degrees with degrees 1 to 4 clearly defined while degree 5 screens anything beyond. Judgment on competency is so based on the grounds gathered straight or indirectly from assorted beginnings available ( Wolf, 1995 ; Ecclestone, 1996 ; Canning, 2000 ) . In order to guarantee the quality of NVQs, monitoring and moderaten ess are employed. Therefore come the internal confirmation and external confirmation into the assessment scene before any certification is awarded to scholars ( Ecclestone, 1996 ) .NVQ AwardFunctional analysis of an occupational countryUnit of measurements of competencyNVQ rubric ( including degree ) – Drumhead paragraph of country of competency demonstrated through roll uping Range and range of state of affairss where public presentation must be demonstrated Underpining cognition assessed by utilizing interrupt down into derived from Component of competency Performance standards Unit of measurement 1 Component of competency Component of competency Component of competency Component of competency Unit of measurement 2 etc Performance standards Performance standards Performance standards Performance standards Observation of workplace activity Observation of merchandises and artifacts, eg Reports, records Artifacts created by the scholar Testimony of others, eg supervisors, clients Simulations and function dramas Undertakings and work-based assignments Oral inquiries trials Competent/not yet competent Further coevals of grounds Further pattern and development of accomplishmentsElementss of competencyPerformance standardsEvidence of competency ;Indirect and DirectAppraisal of EvidenceInternal ConfirmationExternal ConfirmationCertificationFigure 4.5 ; Assessment and accreditation in NVQs Adapted from: Ecclestone, 1996, p. 36 ; Wolf, 1995, P. Highly specified public presentation standards make competence-based appraisal concrete as they comprise statements by which an assessor Judgess whether the grounds provided by a scholar is sufficient to show competent public presentation. These standards consist of a short sentence with two constituents – a critical result and an appraising statement of how the activity has resulted in the needed consequence ( Fletcher, 1991 ) . In add-on, the public presentation standards province expressed steps of results and they are made available to both the assessors and the scholars so that the scholars know what precisely to accomplish and the assessors in return can supply specific feedback. An illustration of an component of competency and its public presentation standard is as in Table 1 where scholars are required to run into every one of the standards successfully.Table 4. : Sample public presentation standards from an NVQ component.Fiscal Services ( Building Services ) – Degree 2. Element rubric: ‘Set up new client histories ‘ . Provided as an example in The Guide to National Vocational Qualifications ( NCVQ 1991, p. ) Internal/external paperss are complete, accurate and legible, and delivered to the following phase in the procedure to agenda All signatures/authorisations are obtained to agenda and actioned quickly Correspondence to client is accurate and complete, all necessary paperss enclosed, and despatched quickly Correspondence to other subdivisions of society and other organisations/professional bureaus is accurate and complete, all necessary paperss enclosed, and despatched Cash minutess and fiscal paperss are processed right and treated confidentially Computer inputs/outputs are accurate and complete On finishing the puting up, the history is filed in the correct location Indexs of contigencies/problems are referred to an appropriate authorization NVQs have succeeded in supplying chances to about everyone to develop relevant job-related accomplishments and promoting scholars to prosecute in independent and self-directing acquisition ( Canning, 2000 ) despite all the unfavorable judgments of being atomistic as discussed in subdivision 4.4.1. They farther emphasize the significance of recognizing larning at work ( Canning, 2000 ) as such work public presentation is an indispensable constituent of broad instruction ( Bridges, 1996 ) . Furthermore, a high grade of transparence within the assessment procedure is accomplishable through the criterion-referenced appraisal methodological analysis ( Canning, 2000 ) . Nevertheless, NVQs are dearly-won and clip consuming in pattern due to its elaborate and reductionist attack to assessment ( Raggart, 1994 ; Wolf, 1995 ; Eraut et al. , 1996 ) . It is besides found that gender occupational barriers is reinforced as adult females are making much better in academic makings than work forces ( Felstead et al. , 1995 ; p. 24 ) . Another reverse of NVQs is that the keeping and completion rates are lower than the academic makings ( OFSTED/Audit Commission, 1993 ) .

Criminal Law Undergraduate Essay Example | Topics and Well Written Essays - 1500 words

Criminal Law Undergraduate - Essay Example Sami wins the race. As Sami is on the winner’s podium to receive his medal, Leila, in protest that her home was compulsorily purchased to make way for the Velodrome, where the cycling has taken place, throws paint over the suit of the official presenting the medals. In order to determine the criminal liability of Sami and Leila it will be necessary to consider any possible offence that might have been committed under the Criminal Damage Act 1971. For completeness, consideration should also be given to any form of assault charge that either might face following their actions. Consideration will need to be given to the requisite actus reus and mens rea of any possible offences, as well as any possible defences each party might raise to minimise their actions. In order to determine possible charges it will be necessary to examine the wording of the 1971 Act, to analyse the required elements of the offence. (1)A person who without lawful excuse destroys or damages any property belonging to another intending to destroy or damage any such property or being reckless as to whether any such property would be destroyed or damaged shall be guilty of an offence. When considering the criminal liability of Sami it is also necessary to consider the seriousness of his actions, as the loosening of the screw on the bicycle was likely to cause Karl to have an accident, which could have been fatal. The 1971 Act deals specifically with such a possibility. Under s1(2) it states According to the 1971 Act, a person can be said to have the necessary mens rea for the offence if they either intended to damage the property of another, or were reckless as to whether their actions might cause such damage. It is therefore not necessary to prove that they had direct intention, but merely that they ought to have perceived that their actions might cause damage. One of the elements the court will consider when determining whether the actions of

Claims that management's pursuit of efficiency and effectiveness have Essay

Claims that management's pursuit of efficiency and effectiveness have been at the expense of labour's welfare are not valid - Essay Example Only then, they might become motivated towards the responsibilities of work, thereby enhancing the profit margin and revenue of the organization. Therefore, the success of the organization might prove effective for the management or the employer to meet the goals and aims in long run. As a result, the sustainability and competitiveness of the organization might remain in the market among other rivals. Hence, it may be depicted that the free flowing of an organization would only be possible with the combined effort of both employee and employer. Arguments Theories and Concepts that highlights that employee welfare is essential Labour welfare is one of the most vital facets of an organization without which an organization may not prosper in long run. According to Phipps (2011), labour welfare is described as the measures that should be adopted by the management of an organization for the achievement of the physical, social, psychological and general needs of the employees. It might hel p to improve the dedication level of the employees towards their working responsibilities and duties. Along with this, it might also help in improvement of the economic condition of the worker resulting in amplification of stability and consistency. Apart from this, it also helps in reduction of rate of absenteeism thereby improving the efficiency and effectiveness of the workers. Therefore, it might be clearly stated from the above mentioned points that labour welfare is essential for the organizational improvement and up-gradation (Phipps, 2011). This fact may be clearly highlighted with the help of the theories stated below: Philanthropic Theory Waddell, Jones & George (2011), Philanthropic theory is entirely a benevolent approach that means ‘to help others’. According to this theory, it is the duty of an individual to help others so that they might get all their basic needs such as food, water, shelter, clothes and others. It is done entirely from the internal urge of a human being to remove the sufferings of others. Similarly, it is the duty of the managers of an organization to help the employees with better working conditions, shelter, clothes, food and wages. This might offer a positive impact over the employees thereby enhancing their moral and loyalty towards the organization and work. Due to which, the performance of work and devotion might increase resulting in fulfilment of the goals and aims of the organization (Waddell, Jones & George, 2011). Paternalistic or Trusteeship theory This theory states that the management or the higher-authority of an organization is entirely responsible for the profits and assets of the enterprise. He or she is regarded as the trustee of the organization. So, it is the duty of the management or manager of the organization is to provide some amount of fund or profit for the development or well-being of the employees in a continuous process. Only then, the economic condition and position of the employees o f the organization might become better resulting in improvement of the motivation power and morale significantly. Along with this, it might also prove effective for the organization in attainment of its goals in future era (Phipps, 2011). So, employee welfare is surely a duty of managers. Placating Theory Caldari, 2011 offers high attention over this theory of Placating. According to the author, in recent age maximum extents of the

Class Size Does Not Affect Learning Outcomes Essay

Class Size Does Not Affect Learning Outcomes - Essay Example    Learning outcomes can be enhanced by ensuring that appropriate management practices are adopted in a class setting. If the teacher employs better strategies for handling the class, the class size may not affect the student achievement. However, if the strategies are flawed, even in a small class setting the students may fail to meet the specific learning outcomes. Consequently, resource allocation is a fundamental instrument for ensuring learning outcomes. If the small and larger classes receive the necessary requirements, the learning outcomes may be improved significantly.  Impact of a reduced class on learning outcomes It has been argued that small classes have a positive impact in influencing the learning outcomes of the students. However, positive learning outcomes cannot only be pegged on class size because of the varying dynamics. For example, for a student to perform exceptionally, the attitudes of the teacher and students must be positively inclined. A teacher may hav e a small class but confronted with certain challenges that impede learning outcomes. The curriculum employed in teaching the students may not have the appropriate establishments that improve the student's achievement.Consequently, the students may not have the interest to learn, hence being in a small class may not have the remedies.  Class size has limited impact on the learning outcomes of a student. For example, in the universities, some of the classes have a huge population of students yet some of them graduate with better grades.

Jesus & Mohammed Paper Assignment Example | Topics and Well Written Essays - 1000 words

Jesus & Mohammed Paper - Assignment Example Jesus and Mohammed singlehandedly made a greatest impact on the society of their time and shaped the course of history for over two thousand years. Their religions reflected similarities and differences in lives and deaths of both Jesus and Mohammed. Jesus was born 4BC from Virgin Mary and did not have an earthly father but was raised by his mother and stepfather. Mohammed was born 570 CE (Common Era), almost 6 centuries after Jesus, from Abdullah and Aminah, and was raised mostly by his nurse as was customary in the desert countries, as well as grandfather and uncle because his parents and other closest relatives had died when he was just a boy. (Rodinson, 2002, p.46) The lives of these great religious leaders were described in hagiographical books: Jesus’ in Gospels and Mohammed’s in Suras. Jesus was a carpenter and Mohammed was first shepherd and then caravan trader. (Rodinson, 2002, p.58) Jesus was speaking Aramaic, Hebrew and Greek (Peters, 2011, p.45) but did not write any book himself; Mohammed spoke Arabic and left records that were compiled into Quran (Phipps, 1999, p.81). Jesus started his ministry at 30 and continued it for the next 3 years. Most of the time, he was staying in Galilee. It is believed that Mohammed have received a revelation and a call at 40 and ministered for 22 years traveling more widely due to his occupation. (Peters, 2011, p.65) Both Jesus and Mohammed performed miracles. The first miracle Jesus performed was turning water into wine at the wedding party (John 2:1-11); to contrast, Mohammed forbade wine drinking as he considered it â€Å"an abomination of Satan's work† (Quran, Sura 5:90). Jesus attracted people by miracles, signs and sermons (Peters, 2011, p.47) and Mohammed - by his teaching and wisdom. In the Gospel, Jesus is often described in the presence of women; however, there is not a single mention about any relationship or wife. Jesus did not have a wife; he was a celibate (Peters, 2011, p.46). The n umber of Mohammed’s wives is uncertain as they go in Quran unnamed and uncounted (Peters, 2011, p.180). Both spiritual leaders caused religious disruption and brought change to the traditional establishments. Their ministries and teachings led to the new religion creation rather than reformation of the old. Jesus shook Judaism, stating that he was the Son of God, while Mohammed never made such claims. Their messages were contrasting in many ways. Jesus himself did not wage any war and never ordered to kill anyone. To the contrary, he taught to â€Å"turn the other cheek†, did not resist the arrest and discouraged his disciples from the fight. Jesus’ legacy is the religion of pardon, tolerance and love even for the enemies. On the opposite, Mohammed fought in a number of battles, converting captives into Islam; he was granting them forgiveness in exchange for conversion. He wore â€Å"two coats of mail†, swinging the sword and leading Muslims into war (Phi pps, 1999, p.62) He believed that Allah gave him permission to cut infidels (The Quran, Sura 9:5, 29), calling his actions â€Å"Jihad† – â€Å"holy war†. Jesus death was public: he was crucified by Romans at the age 33 as one of the worst criminals, suffered an excruciating pain, was forsaken by all and a mob was spitting on him. However, after such a terrible death, Jesus resurrected and ascended to Heaven. The tomb he was buried in was opened three days after his death by angels. Mohammed

The Medias Influence on Today's Woman Term Paper

The Medias Influence on Today's Woman - Term Paper Example This is the reason why most women contend that they either lose or gain weight to fit into the figures or the images they see in the media. Women believe that being underweight and skinny is beautiful and sexually appealing that directly translates to success. This explains the skinnier standard as a body image that women try to attain in their course of daily lives. There is a close relation between what women see in the television media and how they correlate with the eating disorders in young adult women. Wang (204) says that media is the key cause of eating disorders experienced in young women. This is lent credence by other studies on integrative model for change in behavior that provide that the media can influence the behavior of any person through the airing or publishing of what type of lifestyles and personalities are destined for rewards and successes. This is because when a person gets to believe that his actions will satisfy others, he gets to act in that prescribed mann er. This is the easiest way to confirm that a person will likely be influenced by what he sees or reads in the media, the media plays this role by influencing traits and norms of the women. One area in which the media has had a direct impact on women is diet and unhealthy trends in dieting. This is especially through the television programs and magazines that will make the woman try to emulate the images that are presented as presentable and desirable. For example, most magazines would put on the covers of the particular magazine, pictures of skinny and emancipated women who are seen by the women fraternity as sexy with desirable body figures.... This paper approves that there is need to challenge the images portrayed by the media and challenge and reconsider demands that are unrealistic. This will enable the woman to develop self-esteems and develop oneself independent of media influences. Media messages should be identified and challenged in preventive programs that include that discouraging the notion that beauty is a woman’s main aim in achieving success and happiness and that a woman should be ashamed of her body size. I would, therefore, put positive redefinition of the image of woman as composed of many factors including self-acceptance that will help the woman resist attempts for thinness or being skinny. Some questions are provided to be considered by an individual including women when evaluating media messages, one question is whether real women look like the models in the specific adverts portrayed in the media and whether buying the product being advertised will make the woman look like the model. It is also important to ask yourself whether the model looks like the picture portrayed because of the product. This essay makes a conclusion that It is quite clear that the print media and television has the effect of determining how women portray themselves in terms of body image. Creating too much attention to magazines and television programs or movies lead to body image dissatisfaction, which often lead the woman to eating disorders. As a conclusion, the media has a serious impact on the image of women in terms of the body, which is likely to affect their mental and physical health in a negative manner.

Critical Thinking Essay Example | Topics and Well Written Essays - 750 words - 3

Critical Thinking - Essay Example Indeed, the probability of having a true conclusion is also very low and hence the uncogency. Argument 2 The premise of this argument is that Hamilton is in New York State if he is in the United States. Consequently, the conclusion of the argument is that Hamilton is not in New York State since he is not in U.S. This is a deductive, cogent argument. We can derive that the argument is deductive because the premises succeed in supporting and guaranteeing the truth of the conclusion (Bassham et al, 2011). Indeed, since the premises are true, the conclusion is also true. This generates a valid argument. The argument is also cogent since the premises are true and the conclusion has a high probability of being true. Ideally, since the argument is valid and the conclusion is true, then it is a sound argument. Argument 3 The premise of this argument is that Ontario must be in Canada if he is in North America. Consequently, the conclusion of the argument is that Ontario is in Canada since he is in North America. This is a deductive, cogent argument. In this case, the premises succeed in providing strong support for the conclusion thus guaranteeing its truthfulness. Indeed, since the premises are true, the conclusion is also true, and the argument is thus valid. ... Notably, this is an inductive, uncogent argument. Indeed, although some statements are true, the premise is false, and the conclusion is likely to be false. We can establish that the argument is inductive since it depicts a statistical argument, leads to a false conclusion, and its conclusion has an induction indicator word ‘probably.’ Furthermore, the argument is uncogent since it is weak and has at least one false premise. Argument 5 The premise of this argument is that feminism is nonsense because my bartender said so. Consequently, the conclusion of the argument is that feminism is indeed nonsense since my bartender never lies. Notably, this is an inductive, uncogent argument. Assuredly, the conclusion lacks logic and is indeed false since feminism carries a lot of sense. We can establish that the argument is inductive since it depicts a statistical argument and leads to a false conclusion. Indeed, the conclusion does not follow logically from the statements and the bartender has no capacity to discredit feminism. Furthermore, the argument is uncogent since it is weak and has at least one false premise. Indeed, the probability of having a true conclusion is also very low and hence the uncogency. Argument 6 The premise of this argument is that all poker players are card players and some card players are gamblers. Consequently, the conclusion is that all poker players are gamblers. Notably, this is an inductive, cogent argument. Assuredly, the conclusion lacks logic and is indeed false even though the premises are true. We can establish that the argument is inductive since it depicts a statistical argument and leads to a false conclusion. Furthermore, the argument is cogent since it is

Alternative Benchmarking Essay Example | Topics and Well Written Essays - 500 words

Alternative Benchmarking - Essay Example Lester Electronics had an exclusivity agreement to purchase its electronic supplies from Shangwa – Electronics which helped the firm obtain low-cost merchandise. This type of agreements is a common occurrence in the business world. Toyota Corporation is one of the largest car manufacturers which in 2007 sold over 8.5 million vehicles worldwide (Toyota, 2008). Toyota Corporation signed an exclusive contract in 2002 with BHP Billiton to supply the firm with its fleet of vehicles in its Australia operation to reduce overall transportation costs for this company (Bhpbilliton, 2005). Toyota is a firm constantly looking to negotiate deals and to get involve in project that will add value to the company. Two examples of negotiations between this firm and two other giants in the car manufacturing industry are the GM and Ford negotiations. In 2006 Toyota in order to top the efforts of its direct competitors, Nissan and Renault, the company seriously considered an alliance with General Motors (Isidore, 2006). The financial position of GM was the key variable that did not allow the deal to get done at the time. In early 2007 a partnership formation between Toyota and Ford was in the works to form a joint venture or partnership on powertrain technology (Krebs, 2007). The case study and the research into the automaker Toyota Corporation demonstrates the importance of the chosen capital structure of a company and the necessity to seek out alternatives to solve business issues to capitalize on business opportunities. A corporate business structure gives the management team and board of the directors of the firm the ability to make decision such as selling a portion of the business in the open market to finance projects that can generate income streams for a firm. Strategic alliances are great alternative for companies that do not involve an equity commitment which makes this strategic choice very popular in the international

Understanding Research Essay Example | Topics and Well Written Essays - 750 words - 1

Understanding Research - Essay Example The entrepreneurs need to use their own mental model to interpret their business environment and culture of the area before they commit. For a startup to succeed in the long term, it must be able to scale up. Many studies have been conducted on startup success in the Tampa bay region to establish major factors that bring about their success and motivation to exist. The business environment and culture in the Tampa Bay is not conducive, the region lacks more high net worth individuals to aid in writing more seed-stage checks to their startups. There should be lots of money to encourage and grow startup culture in any given region. Tampa Bay has an emerging culture of innovation that tries to take hold as more individuals seek to pursue business dreams from scratch; however, the move is soon thwarted due to lack of startup money. Many businesses then transfer to other locations with conducive business culture and environment. The region needs to create a startup community so as to survive. This kind of research is an applied research; it aims at solving a practical problem. The research looks into the startup community of Tampa Bay in order to come up with a business culture that helps improve the human condition. The research aims at discovering some solution for the pressing practical problem, unfavorable startup community. It has mainly used observational research methods. Under this category, the research has specifically used case study. The research falls into this category because it has no clearly defined research question and problem. The research recognizes that even though the emerging startup community in the region exudes enthusiasm, it still has big concerns about its long-term viability as a serious hub for entrepreneurs. It maintains that businesses should embrace basic rules of entrepreneurship in order to succeed. Entrepreneurs need not regret

Personal factors Essay Example for Free

Personal factors Essay Factors that affect the personal influences will be the age and stage at the life cycle, lifestyle, occupation, economic status, and personality (Bowens,et al, 2003). Marketers usually target a certain lifecycle stage or a certain age bracket for their products. Like Disney movies, merchandise, television shows which are usually targeting children and teenagers. However as the individual mature so are the buying preferences. Once a person acquires a job some purchases are shaped by that job like clothing, personal articles like bags and shoes. Also these purchases will be further fashioned by the income the person gets from the job. Some companies make their product income-sensitive by offering the same product in a different packaging or smaller size budget packs to be able to fit in certain income brackets (Marketing – Consumer 2008). Marketers are also concerned with how money and time are used by consumers or their lifestyle. This is to be able to know how to favorably present their product to their target consumers. Moreover, the personality of the person also comes into play in purchasing products. Usually, personality is how others perceive the person in socialization with them. However individuas also have their own version of personality called self-concept. This self-concept could be the same or different from the opinion of others. Advertisers use this idea in selling high-end cars to middle class consumers who wanted to project luxury (Principles of Marketing 2008). 2. 5. 4 Psychological Factors Motivation, perception, learning and attitude are the psychological factors that marketers look into to be able to develop better advertisements for their target consumers. Every person has needs that need to be fulfilled. These needs will transform into motives when the need becomes a powerful force that will compel a person to act (Consumer Behavior 2008). There are several theories about human needs but the most common is Maslow’s hierarchy of needs theory. Figure 3. Maslow’s Hierarchy of Needs Source: Chapman, 1995 According to this theory each need is hierarchical. One must fulfill the lower need before moving to the higher level. In addition if the reason for fulfillment of the lower need is gone the individual will not have the reason to satisfy the higher needs. For instance, a worker who is sick (safety needs) is not expected to perform well (esteem needs) (Chapman 1995). Now that the consumer is motivated to act upon the need his/her perception how he/she will act. Through perception a person creates an image of the world in his/her mind. This concept is essential to face-face transactions (Bowens, et al. 2003). Take for instance a salesman who speaks slowly and stutter, he could be perceive by the customer as someone is not an authority to the product and could lose the sale. Through our actions we experience the world and through these actions we learn. A person learns from past experiences or through thinking and things that we learn could modify our behavior or actions (Consumer Behavior 2008). Actions with positive outcome are usually repeated – repeat purchases – while actions with negative outcome are not (Marketing – Consumer). As this process cycle, doing and learning, individuals develop beliefs and attitudes. Beliefs are ideas about something that an individual holds as the truth (Marketing – Consumer 2008). While attitude is the constant position of an individual about a certain object or idea (Bowens, et al 2003). Companies use these concepts to be able to develop brand images based on consumers’ beliefs toward the company. Then try to fit the product to the consumer’s attitude rather than changing it.

Child Benefit Scheme From A Historical And Political Perspective Social Work Essay

Child Benefit Scheme From A Historical And Political Perspective Social Work Essay This essay will analyse the child benefit scheme from both a historical and political perspective in which it will examine the debates on child benefit in the 1970s when the scheme was first introduced and compare them to the current debates and reforms the coalition government have proposed to introduce. The child benefit scheme was fully introduced in 1977 through the Child Benefit Act 1975 proposed by the Labour government coming from a socialist perspective. Child benefit merged Family Allowances, which were paid to those with more than one child, and Child Tax Allowances into one single payment. These were both previous welfare benefits specifically for children. Child benefit is a universal, tax free benefit paid to all children in the household. It did not exclude those on higher incomes or was any different for single parent families as it was paid to every child (Greener Cracknell, 1998). Child benefit was a recognition by government that there are extra costs when parents have children. Child benefits have been increased by the successive governments over the years in relation to inflation and the needs of children and families. It is regarded as a positive benefit, helping relieve child poverty and social exclusion. It is recognised as a fair and worthy way of spending pub lic money and an investment for the future (Greener Cracknell, 1998). There were a number of positive and negative arguments for and against the introduction of child benefit. One of the main causes for an improved system of child support was the rising levels of child poverty in Britain in the 1960s and 1970s (Hendrick, 2008). Child Benefit was seen as a way of protecting and preventing a child against poverty (Bennett Dornan, 2006). Poverty had increased as of the deprivation caused by the likes of inflation and the rise in food prices (McCarthy, 1983). There were a number of reports highlighting the decline in living standards of children such as those by 1960s scholars Margaret Wynn and Della Nevitt questioning whether support for children in the 1960s matched the needs of children (Field, 1982). Further, the social researcher Richard Titmuss expressed that child support in Britain was badly designed and had to be improved as only those with more than one child received Family allowances (Field, 1982). Additionally a report on Circumstances of Fam ilies (1966) presented to us that half a million families who have one and a quarter children live on or below the official poverty line (Field, 1982). Therefore these reports show that child poverty was an ongoing issue at the time and a valid reason as to why a new child policy such as child benefit would be a beneficial action for childrens future. It provides a form of stability as it does not depend on income (Bennett Dornan, 2006). The Child Poverty Action Group (CPAG) were highly influential in the introduction of Child Benefit. They campaigned for the protection of children since their establishment in 1965. The CPAGs main aim was to persuade Harold Wilsons Labour government to increase Family Allowances and therefore brought child benefit into the public eye (Field, 1982). When it came to the child benefit campaign The CPAG had been claimed as the main stimulus for its introduction (Field, 1982). They even used threats to the government to demand better welfare for children. They were a Group who represented the poor, acting as an agent of those in poverty. Their purpose was to help poor families and not only focus on changing the structures in society (Field, 1982). CPAG campaigners tried to convince poor people that it was not their fault they were in poverty but was structures within society that did not fairly redistribute resources (Field, 1982). According to Field (1982) the Group had strong support fo r an appropriate form of child support to be put in place as they believe it was needed to eradicate child poverty. The Group recognised raising a child costs more money and sharing the cost through the redistribution of income was thought to be the best way of improving childrens welfare (McCarthy, 1983). Therefore looking at the political issues in the history of child benefits are important to examine the evolution of child benefit. The CPAGs influence in child benefit shows the large impact pressure groups can have on political issues and how they raise public awareness. McCarthy (1983) also claims if the CPAG had not became involved in the cause the issue may not have been discussed at all. It also shows that government are not the only protagonists in the policy process as the Group had such a peripheral role on child benefit. Trade Unions also had a large contribution to the introduction of child benefit and supported the change from wallet to purse. The TUC/Labour party committee in the early 1970s stated the benefit scheme must tackle the problem of poverty and provide enough to do this (McCarthy, 1983). According to the CPAG policy briefing (Bennett Dornan. 2006) the scheme was going to cost too much money and the Labour government claimed the benefits introduction would be postponed as of administrative and legislative problems. In May 1976 suspicions grew that the Labour government was abandoning the scheme as they introduced the Child Interim Benefit to single parents which was thought to be a temporary provision until the government had enough funds to fully introduce child benefit (McCarthy, 1983). It has been claimed the shelving of child benefit could have been due to James Callaghan succeeding as Prime Minister from Harold Wilson. According to Field (1982) Callaghan did not support an increase in family allowances in the 1960s. Callaghan believed the public were against the benefit scheme as it meant a decrease in take home pay for men (Field, 1982). The Cabinet leaks by the CPAG however seemed to have one of the largest impacts on the child benefit scheme as it revived the political debates on child benefits. It revealed that the TUC had reacted badly to the fact that child benefit implementation would reduce take home pay for men and they therefore became completely against its introduction despite the fact child benefit would bring income back up again (Field, 1982). The Labour government decided to abolish the scheme and were reluctant to go against the TUC. Therefore the lead up to the implementation of child benefit has shown the way government ministers make decisions on social policies. We can see from the literature that the government did not necessarily make a decision on the needs of the public but was the opinions of the TUC dominated their decision. The lea ks led to government embarrassment and a swift change of mind to implement child benefit. This shows Labour may have introduced child benefit to keep the public happy and to avoid being voted out. It appeared in the 1970s that there was a wide support for reforms of the Family allowance as the Labour and Conservative governments supported change as well as the trade union movement. The proposal for the introduction of child benefit raised the subject of whether the monthly payment should be paid into the purse (mother) or wallet (father). With the previous system men received all welfare benefits for the family. The argument that the benefit should go to the purse was so that the person who primarily cared for the children could organise the family budget for the likes of food and clothes (McCarthy, 1983). This can also make sure that the money is spent on the child and on items the child needs (Bennett Dornan, 2006). Recent evidence from CPAG (Bennett Dornan, 2006) claimed that child benefit is regarded as highly valuable to mothers. The benefit may also be the only formal income the mother receives and is regarded as an independent income for some mothers. It appears the s hift from wallet to purse was significant argument in the introduction of child benefits and was one of the main reasons for change. The transfer was also an issue for the trade unions where the majority of members were male at this time. There were sexist attitudes towards this move as men would lose out on their tax allowances and therefore became against child benefits. However the change from wallet to purse did make sense and became implemented. Therefore this was an argument that welfare for children had to be improved and changed. Since the introduction of child benefit in 1977 there have been a number of increases and changes depending on the government in power. The largest change however since its introduction will be the Conservative Liberal Democrat coalition reforms pledged in October 2010 and is an issue both parties seem to agree on. According to Roberts (2010) {online}, the Liberals Democrats believe this move has been long overdue. The policy proposes that if at least one person in the household is paying the higher tax rate earning more than  £43,875 per year then that household will no longer be eligible to receive the benefit. These cuts have caused public uproar. The coalitions aims are to cut public spending by an average of 25% across all departments excluding health and overseas developmental (AVECO, 2010) {online}. An ongoing argument against the withdrawal of child benefits from higher rate taxpayers is that it is unfair, and the design of the policy is unclear. The media highlight this showing how unjust the policy proposal is and will hit the middle classes most. Ed Miliband in Labour opposition states how it is unreasonable that a person earning two salaries just under  £43,875 can keep their monthly payment but those earning over this threshold when the other parent is not working will not receive their benefit (Prince, 2010) {online}. According to the Comprehensive Spending Review by 2014-15 the cut in child benefit will be saving  £2.5 billion a year preventing those on a lower income from subsidising higher earners (Spending Review, 2010). It has been argued Child benefit is in some cases wasted as of its universalism and payment for every child. For instance even those who do not need the extra income still receive it. Further, it is argued it is ill-targeted across the board and w asted on those at the top end of the income scale rather than targeting those who are really in dire need of that extra piece of income which the Conservative government believe are good enough reasons to remove Child benefit from higher earners. Therefore the policy reform comes from a right wing background which believes that the state should not be relied on by its citizens such as those who are better off and are able to provide for themselves. Whereas in 1977 child benefit was seen as a collective investment. The Labour party challenge the coalition cuts by informing that stay at home mothers will be the worst affected under this move. It is viewed as unfair as for example if a family has the main breadwinner on a  £45,00 wage and a female carer staying at home to look after their children, they will lose out on thousands of pounds a year for their family. Single earner families lose out the most (Prince, 2010) {online}. The media claim 15% of tax payers will be affected by this change (Prince, 2010) {online}. A further argument agreeing that women will be the most affected by this is the fact that for some females child benefit is the only form of income the mother receives. Katherine Rake of the Family and Parenting Institute states that for some handling the family budget is the only form of independence some mothers have (Collins, 2010) {online}. With these reforms it seems the Coalition government are reverting back to old ways, favouring male income which the old style family allo wances did. Undoubtedly the policy is designed to save on public expenditure and target those who need it most. The policy however could create problems within the family. It could cost families thousands as it could prevent those on a wage below the cut off from taking employment promotions which take them above the line (Prince, 2010) {online}. When single mothers enter a new relationship with a person who is on the higher tax rate wage which would remove the eligibility for child benefit. Additionally the Labour MP Parmjit Dhanda commented on the reform saying couples may claim they are separated to avoid losing the payment as they feel they should be entitled to it. Checks on this neo-liberalist reform would be difficult and expensive and therefore implementation could become difficult as of the removal of its universalism (Chapman, 2010) {online}. It is valuable to look at the policy from a historical and political perspective as it has shown how the policy has evolved and why the policy was implemented with the rise of child poverty and a need for a satisfactory form of child support. Cost is obviously a key factor in the cuts however whether this cut is affordable for the future of children remains to be seen. The reforms have brought about controversy politically and publicly as it has raised the subject of who is deserving of child benefit as it has now decided who receives it. In conclusion child benefit has therefore become a success in Britain and has become relied on by many. The fact that child benefit has lasted over 40 years shows this significance as well as the fact that it has angered many who will be losing out after the proposed coalition reforms.

PESTEL and SWOT analysis of Honda Motor Co ltd

PESTEL and SWOT analysis of Honda Motor Co ltd Honda Motor Co., Ltd., together with its subsidiaries, engages in the development, manufacture, and distribution of motorcycles, automobiles, and power products primarily in North America, Europe, and Asia. Its motorcycle line consists of business and commuter models, as well as sports models, including trial and moto-cross racing; all-terrain vehicles; personal watercrafts; and multi utility vehicles. The company also produces various automobile products, including passenger cars, minivans, multi-wagons, sport utility vehicles, and mini cars; and power products comprising tillers, portable generators, general-purpose engines, grass cutters, outboard marine engines, water pumps, snow throwers, power carriers, power sprayers, lawn mowers and lawn tractors, home-use cogeneration units, thin film solar cells home use, and public and industrial uses. In addition, it sells spare parts and provides after sales services are through retail dealers, as well as involves in retail lending, leas ing to customers, and other financial services, such as wholesale financing to dealers. The company was founded in 1946 and is based in Tokyo, Japan. http://uk.finance.yahoo.com/q/pr?s=HMC FINANCIAL STATEMENT http://world.honda.com/investors/annualreport/2009/pdf/honda09ar-all-e.pdf There is another table for financial statement is more details at the bellowing: Note: The consolidated financial statements as of and for the year ended March 31, 2009, have been translated into U.S. dollars at the rate of  ¥98.23=U.S.$1, the approximate exchange rate prevailing on the Tokyo Foreign Exchange Market on March 31, 2009. Those U.S. dollar amounts presented in the consolidated financial statements and related notes are included solely for the reader. This translation should not be construed as a representation that all the amounts shown could be converted into U.S. dollars. http://world.honda.com/investors/annualreport/2009/pdf/honda09ar-all-e.pdf The chart at the above are shows that net sales from year 2005 onward to 2008 is keep on rising but 2009 have depreciated. The sales have declines in North America, Japan and certain other markets. The main reason to make 2009 depreciated is because of North America have all-new competitors had a positive effect, but, as a result of the deterioration in the real economy triggered by the financial crisis, total unit sales declined. Management overview Honda has been minimize environmental impact in their products of engine plant which is waste management, noise management and supplier management. Honda UK management are encouraged all the departments to follow the waste hierarchy with all waste stream due to wasted materials can be their burden in their company profits end of the years. The hierarchy is to minimize, re-use, recycle, incinerate and finally controlled disposal. Noise is generated by Honda UK management from a number of processes, eg, the steel pressing, air conditioning systems and contractor operations. Internal noise is controlled through safety legislation to ensure the protection of our associates. External noise modelling is carried out across the site to confirm the noise levels at the boundary are in compliance with planning consents. Honda is reliant on the support of suppliers. Therefore, Honda want to get more support from UK to assists their product to sell out more. Honda current situation has more than 200 parts and materials suppliers based both in the UK and all over the world. All are required to achieve certification to a recognized that standard the registration. MISSION STATEMENT Honda maintaining a global viewpoint, we are dedicated to supplying products of the highest quality, yet at a reasonable price for worldwide customer satisfaction. Other than that, Honda have say that dreams inspire us to create innovative products that enhance mobility and benefit society. To meet the particular needs of customers in different regions around the world, we base our sales networks, research and development centers and manufacturing facilities in each region. Furthermore, as a socially responsible corporate citizen, we strive to address important environmental and safety issues. MARKET VALUES Honda had offer car insurance in UK which is Honda GAP insurance to increase their market value. Usually, people from UK buy car insurance are not able to claim all the payment to cover their original car cost. For examples, people bought normal insurance for the car around 14 thousand pounds plus 1 year warranty plus claim, so when they wanted to claim insurance for their car is only 10 thousand can be claimed. Opposite, Honda Gap insurance are offers customers to claim all the car cost. There are some pictures at the bellowing to show that how much Honda Gap insurance can be claim. http://www.honda.co.uk/cars/finance/personalfinance/gapinsurance/ MARKET SHARE Reader Request: December 2009 Market Share As you can see Honda market share in 2009 is 10.4% and the sales are 107,143 compare to last year is increase 0.8%. GM is one of the leading cars company in UK. GM are produced Opel/ Vauxhall brands. The second in the ranking board is Toyota/Lexus. The third is Ford. Honda is on the fourth in the ranking board. As you can see the volume change % of Honda has increase 24.46%. SECTOR TRENDS Due to global economic crisis, some company in UK wanted to reduce employee in their company for cut down their budget because of employee wages are too high and waste management in their company. Too many expenses to be their burden to take care. Therefore, they decided to cut down employee. Due to most of the people are jobless in UK. It will affect that consumer could not apply loan with bank, many of the service industry business are affected by this economic crisis. Besides that, Honda sales automatically will be affected as well. PESTLE POLITICAL FACTORS Due to UK government had proposal that limit number of cars being sold in the country. Honda sales would affect by this issue and couldnt manufacture more number of cars compare to previously. UK consumers pay higher pre-tax prices for cars than anyone else in the Europe. UK government was keen to attract foreign firms to invest in UK. Honda investing in UK as initial stake in rover. ECONOMIC FACTORS Exchange rate from  £ to Yen. Due to UK and Japan exchange rate are not stable always and it would affect Hondas cars price not stable. Income rising means that consumer income rising and their purchasing power have increase. Honda has kept up with this by introducing new models of car to go on sale this year. Due to global cost of petrol keep on rising to make consumers to struggling in their economic problem. Therefore, Honda introducing more economical cars and eco-friendly technology cars such as 1.4 Honda Jazz and Honda Civic Hybrid. SOCIAL FACTORS Social factors include the demographic and cultural aspects of the external macroenvironment. These factors affect customer needs and the size of potential markets. Some social factors include: In UK, consumers have a strong beliefs in their local brand instead of other country brand such as Japanese brand Honda, Toyota and etc. Therefore, Honda wanted to change their beliefs in introducing ego-friendly cars which is Honda Civic Hybrid. Language barriers Honda is moving to worldwide business so they deal in the English language easy for customer to understand. In UK, cars product are not too expensive as in other high tax country. Therefore, consumers rather to purchase high quality automobiles from western country such as BMW, BENZ, BENTLY and etc. Technological factors Technological factors show how the trend helps the business Nowadays, people too rely on GPS( Global Positioning System) to search a location they want to go due to GPS had developed by new technology. Therefore, Honda cars have had to include Satelite Navigation System in their newer models. Environmentally friendly cars Honda developed i-vtec, which is a follow on from their infamous vtec engines. The vi-tec engine provides fuel economy, ample torque and clean emissions. According to (Honda website) Honda has always been passionate in innovating technology and challenging boundaries of mobility advancements. It is our continuous commitment in providing joy of mobility for communities all over the world with our innovations in safety, environment and advanced mobility. As you can see at economic factors at above, which is cost of petrol price keep on rising in Malaysia. Therefore, Honda has been engaged in eco-friendly technology for a better, more sustainable future. The result of the Civic Hybrid is combining fuel efficiency and eco-friendly technology with fun diving. LEGAL FACTORS Due to employment laws in UK, employee working hours and the wages. Working hours in UK standard are 8 hours per day and minimum wages are  £5.93 per hours. Due to this situation, company could be affected because of high wages in a company. UK government has proposed all the company workplace must be as safe as is reasonably practical. They cover issues such as training, reporting accidents and the appropriate of safety equipment to make sure employee are in safety situation. ENVIRONMENT FACTORS Due to global warming of less petroleum to be found in country of produce petroleum, petrol price are keep on rising. Therefore, Honda introducing ego-friendly technology cars such as Honda Hybrid to protect global warming. UK have different weather and climate in a years. Change in temperature can impact on cars engine difficult to start when weather is cold and engine easy to overheat when weather is hot. Therefore, Honda had developed different engine in different country due to weather and climate problem. COMPETITORS SITUATION In UK cars brand have a lot competitors. But I am taking Ford to compare with Honda. In the situation of Ford Company, Ford is leading in the UK of cars sales. Ford Company was founded by Henry Ford in 1903. Ford is a multinational company as well. They have a strength in western company due to Ford is produced by US and western consumers have a strong beliefs in this company because of the car price are affordable compare to other western country brand of cars. SWOT ANALYSIS OF COMPETITOR Ford Company STRENGTH -online marketing capability, Ford is providing consumers to select their car through the website and allow to customize the interior, exterior and engine color and etc. -Ford have more consumer choice which is commercial vehicle and variety of cars for consumer. WEAKNESSES -company cut down employee to run down their costs. -low productivity due to management missing focus on some line performance because of Ford had expended their business into different area. OPPORTUNITIES -consumers have a strong beliefs toward Ford in western country -hybrid vehicles Ford Motor Company had expected by year 2010 half of the cars switch to hybrid cars to protect the global warming of petroleum. THREATS -high level of competitors in UK such as Honda, Toyota and etc. -low capital spending due to economic crisis, Ford had cut down employee to run down their costs and lower their cost in RD department. Therefore, Ford have threaten in this issues. Honda Company STRENGTH -Honda introducing new models which is eco-friendly technology cars. For examples, Honda Hyrid. -Honda introducing more save fuel car to change consumers beliefs. WEAKNESSES -Honda has Recalls number of cars for the brake problem to affect their reputation. -Honda sales declined due to economic crisis from year 2008 to 2009. OPPORTUNITIES -Honda business is attack into western country such as UK, US and etc. -Honda had developed an Asimo in their RD department due to technology advance in Japan. THREATS -consumers hardly to change their beliefs from their western country brand swtich to japanese brand. -competitors are investing to Hybrid cars. OBJECTIVES- SMART OBJECTIVES FOR BRANDING AND PROMOTIONAL Specific Create more advertisement to increase brand awareness of Honda Civic Hybrid To give out free gifts when consumers come to test drive To organize road show event to increase brand awareness Measurable To increase quality service of Honda To target 1000 consumers to fill up surveys after test drive to understand consumers needs and wants. Achievable It is possible to achieve if the gifts to exchange the result of consumers to know what is the quality of the cars. Realistic Honda has 4200 employee and enough capital to handle it. Time by end of 2010, Honda Civic Hybrid recognized by consumers and increase brand image. OBJECTIVES FOR GROWTH Specific Increase the service centre in UK Increase service level toward customers Measurable To enhance service level to customers compare to previous years To increase brand attribute to consumers toward Honda compare to previous years. Achievable More service centre convenience customers to go for service their car. High quality service can give confident of the brand to consumers to purchase it. To give out training for employees in service area. Realistic Consumers in UK have strong purchasing power, Honda is worth to invest in expanding the service centre for their future profits. Time By 2013 years, Honda can increase the ranking board in UK. Consumers in UK change their belief toward Honda brand due to high quality service. OBJECTIVES FOR FINANCIAL Specific Increase sales in UK Aim to increase the ranking in UK. Measurable To increase 5% sales compare to previous years To increase net income Achievable To give out more advertisement and based on high quality service level to influence consumers belief toward Honda in UK to purchase Honda. Realistic More service centre and employees has go through service training can increase confident of the consumers toward the Honda. Time By 2010, Honda sales increase 5% until the service centre expanded in UK. After service centre expanded in UK, sales increase 10% onwards. http://world.honda.com/news/1998/c980611.html MARKET STRATEGIES 4P MIX STRATEGIES http://www.learnmarketing.net/marketingmix.htm Product Honda Civic Hybrid is a best green car in UK and using innovative design. It can target customers needs and wants based on the innovative design of the car. This car can known as petrol-electric car. The features of the Civic Hybrid are increased style and improved driving such as mirror integrated indicators, body coloured side protectors, 15 alloys and etc. other than that, youll find high quality fabric as standard and heated front seats with lumbar support and full leather interior. Honda Civic Hybrid is using continuously variable transmission (CVT), it can reduce noise and jerkiness and also helps reduce fuel consumption and emissions. Besides that, Honda had provide after-sales service in London Honda which is no-charge shuttles service to and from your home and highest quality technical staff to ensure your Honda is repaired right the first time and customers can always booking with the service schedule with Honda website. Price Honda in UK is using skimming pricing strategies. Honda is using skimming pricing on their product of Honda Civic Hybrid because of the highest technology eco-friendly technology are advanced and after it launched in the world, competitors could follow it. Therefore, Honda set the highest price on the car and after few years competitors have follow the trend then Honda reduce a price to afford consumers. Honda Civic Hybrid have 3 spec which is ES, ES Leather, and EX. The ES price is  £18,975, ES leather are in  £19,875 and EX are  £21,510. . Promotion Promotion can be increase brand awareness and sales. The perceptions of cars to consumers are always high-involvement product. Therefore, consumers need to consider as good as possible to purchase it. So, marketers should using pushing promotional strategy to attract consumers which is using advertisement in commercial not in a short term, at least long term advertisement keep on repeat on the commercial to attract consumers attention. Other than that, marketer can use sales force to increase sales which is organize an road show event in public to show the sample of car and put some sales agent to pull consumers. Not only have that, consumer able to booking a test driven in a period via online through Honda website in UK. Place Place is important for consumers because of how the product getting to the consumers. There are few methods to getting consumers to come over the product. There are 234 Honda dealers in UK and 2 headquarter which is Langley, and Berkshire. 2 of these headquarter are responsible to driving up the sales and brand awareness throughout UK. Therefore, consumers are convenience to go for it without worries about no dealers. Other than dealer, consumers can purchase it when Honda is lauching an road show event in any shopping mall. Forecast and Implication 3-year forecast and budgets 2009 2010 2011 2012 Profit 137,005 143,855.25 151,048.01 158,600.41 Cost 7,419,582.00 7,790,561.1 8,180,089.1 8,589,093.5 Sales 10,011,241.00 10,511,803.00 11,037,393.00 11,589,262.00 3 Year Forecast and Budget

Essay --

Self-Motivation Motivation is a vital factor to be a successful leader in work place. Motivation often increases and decreases at the office due to a variety of factors. Higher motivation leads to better productivity and developed quality of work. Keeping motivation levels high helps to achieve more in the workplace. If anyone feeling unmotivated when sit down at workstation productivity will goes down. If employees are demotivated in the work, self-motivation make it easier to stay on track and produce high-quality work. How employee make them self-motivated, following steps are given bellow- People who have a healthy level of self-confidence is probable applicants who is able to control the situation and able to reach goals. Self-confident are more likely to take big goals and tackle challenges that others avoid. Confidence or self-believe, leads to a quiet resolve pushes the individual across to finish. Building personal confidence by taking a mental inventory of past achievements, no matter how small. Remember any strengths or weaknesses that you observed and consider how you can improve upon them. This exercise increases self-motivational energy. Furthermore, goals are always obtainable, but motivation is the oil that helps to achieve victory. Goals give motivation a focus, making goal-setting crucial. When a person run or manage a small work, must set personal and company goals. Self-motivators may consult resources such as books and even attend seminars for motivation, but setting personal and professional goals is important. Positive attitudes are always leads a person to be self-motivated. Success begins as a positive thought, a belief that you can achieve something. A positive thinker sees the "win" before it happens a... ... needs. It is an internal engine, and its benefits show up over a long period of time. Because the ultimate reward in motivation is personal growth. The only way to motivate an employee is to give him/her challenging work for which he/she can adopt responsibility. Motivation is so complex and so important, successful employees always keep eyes on future work. Employees are the company’ best assets. If employees are not self-motivated, it will have a tremendous effect on productivity. The organization’s efficiency will decline by unmotivated employees. Proper motivation of employees is directly associated with productivity and with maintenance factors. Workers who are content with their jobs, who feel challenged, who have the opportunity to fulfill their goals will exhibit less destructive behavior on the job. So, self-motivation is more important than other factors.